In my free time, I direct the in-house media efforts for the ACM-ICPC, which is a computer programming contest for college students. You’ve probably never heard of it, but in the arena it’s kind of a big deal – more than 30,000 students compete for about 300 slots at a World Finals that is a destination event.
It’s coming up next week, and I am using last year’s analytics to plan for coverage this year (I’m a little bit addicted to analytics, but that’s another post, I think). Here’s what I have learned:
Those stories that make people already in the organization feel good about themselves and their contributions? No one looks at them. Last year, we had a video of the lady who runs the university that hosted. A year later, 125 views.
Stories about people you know or care about? Lots of looks. Close to 10,000 for a video for a team from a country that cares deeply about competitive programming.
Stories with emotion? Lots of looks. Video of team finding out a problem got accepted? Thousands of views.
This year, we’re trying for more integration of social media and crowdsourced coverage. Updates to come!