More good, less evil in Online Reputation Management

One of the more interesting SEO Meetups that I went to in Raleigh this semester concerned Online Reputation Management. Andy Beal, the CEO of Trackur and Lisa Sullivan, Social Media Marketing Manager for Fonville Morisey Real Estate, spoke about good practices for building and maintaining a good reputation online. It came out like do’s and don’ts, but I think it’s productive to look at it as how to use social media for good or evil. Using it for evil will mean the online karma is going to damage you. Here are some tips they offered:

Use it for good

  • Be there consistently. A flaky participation on social media is worse than no participation. 
  • Use social media to build relationships with influencers. Remember, relationships go two ways.
  • Be free with your thanks. Keep your supporters supportive by regularly letting them know what they mean to you.
  • Be trustworthy. Do what you say you will.


Don’t use it for evil

  • Don’t ignore people who complain. Even if they are wrong, engage respectfully.
  • Don’t use the megaphone of social media to be jerky to others. Even if you are right, you don’t make yourself look better.
  • Take conflicts off line, or at least out of the public where possible
  • Don’t be who you aren’t. A good reputation starts with good character, not a persona.



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